Trends in manufacturing immune supplements

Trends in manufacturing immune supplements

 

Consuming immune supplements as part of everyday dietary intake is on the rise. There is more awareness on immune health than ever and statistics show that consumers reach for more immune supplements during the cold and flu season. The premise behind the consumption of supplements for immune system is to achieve optimal health by meeting the nutritional demands as well as bridging the nutritional deficiencies that occur due to faulty dietary choices.

 

Need for immune booster supplements

The human immune system is a complex and dynamic component that is dependent on optimal nutrition and healthy lifestyle changes. There are many factors such as stress, poor nutritional status, being over weight or obese, certain special health conditions etc that influence the immune health in a negative manner and rises the need for support in the form of immune supplements. Studies reveal that a body that is nutritionally challenged is more prone to infections, while the one that is nutritionally sound aid to build up immune system.

 

The market demand for immune supplements require well-formulated supplements that meet special health requirements, general supplements that build up immune system and immune booster supplements tuned for niches such as sports, weight loss programs and detox programs. There is a wide market for immune supplements as the consumer age range for this health niche is broad and varies from young children to senior citizens. The supplements market manufactures supplements for immune system according to the specific age group and demands. The most commonly manufactured and consumed immune supplements include:

Multivitamin supplements : Vitamin C is the most common among all the immune supplements. Most supplements are manufactured in combination with certain minerals for augmented benefits. The most common mineral that is used in the supplement market is zinc, as the two nutrients compliment each other in bolstering immune health. Other nutrients such as folic acid, iron, selenium, vitamin A, vitamin B12, betacarotene are also known to have immune-modulating properties and lower the risk of infections.

Herbal immune booster supplements: This niche has been popular among manufacturers as well as  consumers owing to the intense historic background of herbs and herbal remedies. Some common herbs include echinacea, elderberry. Echinacea is traditionally used on treating common colds and upper respiratory tract infections. Elderberry is used for treating throat infections, influenza and cold. Some studies have also pointed that elderberry have immunoprotective or immuno-stimulating effects. Green tea extract supplements, are also used as immune booster due to its anti-viral effect. Other herbs that are in use in the supplements market include curcumin and boswellia extracts. These are considered to be natural immune system boosters in traditional medicine that have minimal side effects unlike synthetic supplements.

Probiotic supplements: Probiotics have now become one of the popular dietary supplements besides multivitamin and omega-3 supplements. They are well known for the remarkable benefits in digestive health and its ability to build up immune system. Besides these factors, public awareness on the health benefits of probiotics has also paved way for probiotics in the niche of immune health.

Antioxidant supplements: The role of antioxidants in disease prevention, immune health and general well-being is broadening with new research emerging on the potential benefits of the antioxidant nutrients. A variety of antioxidants are available in the market that include antioxidant vitamins and minerals such as vitamin E, C, selenium etc and antioxidant phytonutrients such as carotenoids, flavonoids, phenols, phenolic acids and so forth. There are a number of studies that underscore the positive effect of consuming antioxidants for combating oxidative stress induced free radical damage. The trend regarding antioxidant-immune supplements is to choose a natural immune system boosters such as manuka honey, fermented papaya extracts for increased health benefits and for improving  immune system.

 

Forms of immune booster products in the supplements market

 

Most immune supplements are marketed in the form of drinks, beverages such as yogurts, tea, dairy formulations such as milk, enriched juice, sports drinks and as kid’s drinks. Other areas include baby formulas, cereals, candy bars, energy bars, and dairy products. They can also be marketed as powders, sublingual strips and handy sachet packs as other convenient forms.

 

There is a high interest among consumers on immune supplements and there is more awareness on the goal of prevention before illness. The supplements market in immune health niche is said to grow larger in the coming years and the demand for the same is projected to increase manifold. The key to success in manufacturing immune supplements is to closely observe the research areas and choose a contract manufacturer that operates with a specialised research and development (R&D) team and also has excellent marketing skills which helps to meet the demands of the supplements market.

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